SAVITRIBAI PHULE PUNE UNIVERSITY BBA – FIRST YEAR SYLLABUS - BUSINESS ECONOMICS (MICRO) Code – 104 Objective : 1. To expose students to basic micro economic concepts. 2. To apply economic analysis in the formulation of business policies. 3. To use economic reasoning to problems of business. Unit No. Topics 1 INTRODUCTION 1.1 Meaning, Nature and Scope of Business Economics - Micro and Macro 1.2 Basic Economic Problems 1.3 Market forces in solving economic problems 1.4 Circular Flow of Income and Expenditure 2 DEMAND ANALYSIS 2.1 Concept of Demand 2.2 Elasticity of Demand and their types. 2.3 Revenue Concepts - Total Revenue, Marginal Revenue, Average Revenue and their relationship 3 SUPPLY ANALYSIS 2 3.1 Concept and Law of Supply 3.2 Factors Affecting Supply 4 COST ANALYSIS 4.1 Accounting Costs and Economic Costs 4.2 Shor...