Skip to main content

BBA – FIRST YEAR SYLLABUS - BUSINESS ECONOMICS


SAVITRIBAI PHULE PUNE UNIVERSITY 

BBA – FIRST YEAR

SYLLABUS - BUSINESS ECONOMICS (MICRO) Code – 104


 Objective :

1. To expose students to basic micro economic concepts.

2. To apply economic analysis in the formulation of business policies.

3. To use economic reasoning to problems of business.


 Unit No.         Topics


1 INTRODUCTION

1.1 Meaning, Nature and Scope of Business Economics - Micro
 and Macro

1.2 Basic Economic Problems

1.3 Market forces in solving economic problems

1.4 Circular Flow of Income and Expenditure

2 DEMAND ANALYSIS

2.1 Concept of Demand

2.2 Elasticity of Demand and their types.

2.3 Revenue Concepts - Total Revenue, Marginal Revenue, Average Revenue and    their relationship

3 SUPPLY ANALYSIS 2

3.1 Concept and Law of Supply

3.2 Factors Affecting Supply

4 COST ANALYSIS

4.1 Accounting Costs and Economic Costs

4.2 Short Run Cost Analysis : Fixed, Variable and Total Cost
 Curves, Average and Marginal Costs

4.3 Long Run Cost Analysis : Economies and Diseconomies of
 Scale and Long Run Average and Marginal Cost Curves

5 PRICING UNDER VARIOUS MARKET CONDITIONS

5.1 Perfect Competition - Equilibrium of Firm and Industry
 under Perfect Competition

5.2 Monopoly - Price Determination under Monopoly

5.3 Monopolistic Competition - Price and Output

 Determination under Monopolistic Competition.

6 DISTRIBUTION

6.1 Marginal Productivity Theory of Distribution

6.2 Rent : Modern Theory of Rent

6.3 Wages : Wage Determination under Imperfect Competition - Role of Trade Union and       Collective  Bargaining in Wage Determination

6.4 Interest : Liquidity, Preference Theory of Interest

6.5 Profits : Dynamic, Innovation, Risk - Bearing and Uncertainty Bearing Theories of Profits



RECOMMENDED BOOKS

1. Textbook of Economic Theory - Stonier and Hague; Longman Green and Co., London.

2. Introduction to Positive Economics - Richard G. Lipsey

3. Business Economics (Micro) - Dr. Girijashankar; Atharva Prakashan, Pune.

4. Micro Economics - M. L. Seth

5. Micro Economics - M. L. Jhingan; Vrinda Publications, New Delhi.


6. Managerial Economics - Theory and Application - D. M. Mithani

Comments

Post a Comment

Popular posts from this blog

CHAPTER - 1 INTRODUCTION : Meaning, Nature and Scope of Business Economics – Micro and Macro

1 INTRODUCTION 1.1 Meaning, Nature and Scope of Business Economics – Micro and Macro 1.2 Basic Economic Problems 1.3 Market forces in solving economic problems 1.4 Circular Flow of Income and Expenditure 1.1   Meaning, Nature and Scope of Business Economics – Micro and Macro     1.1.1  MEANING OF BUSINESS ECONOMICS ·          The simplest meaning of the word economics is: o    The branch of knowledge concerned with the production, consumption, and transfer of wealth o    The condition of a region or group as regards material prosperity o    A social science concerned chiefly with description and analysis of the production, distribution, and consumption of goods and services ·          There are many definitions of Economics under Various Schools of Thought. The following chart summarizes them: ·  ...
3 comments
Read more

SCOPE OF BUSINESS ECONOMICS

1.1.3 SCOPE OF BUSINESS ECONOMICS As regards the scope of Business economics, there is no general uniform pattern. However, the following aspects may be said to be inclusive under Business economics:                              Demand analysis and forecasting.                 Cost and production analysis ·                          Pricing decisions, policies and practices                             Profit management                             Capital management Scope of any subject means the area of its study. Business Economics has its roots in economic theory. But its scope is different from economic theory. Business Economics provides management wit...
Post a Comment
Read more

BACHELOR OF BUSINESS ADMINISTRATION - BBA

BACHELOR OF BUSINESS ADMINISTRATION  - BBA  ·     The Bachelor of Business Administration (BBA) is a bachelor's degree in commerce and business administration. ·      The degree is designed to give a broad knowledge of the functional aspects of a company and their interconnection, while also allowing for specialization in a particular area. ·     B.B.A. programs expose students to a variety of "core subjects" and allow students to specialize in a specific academic area. ·    The degree also develops the student's practical, managerial and communication skills, and business decision-making capability. ·      Many programs incorporate training and practical experience, in the form of case projects, presentations, internships, industrial visits, and interaction with experts from the industry. ·        BBA  is one of the most sought bachelor degree p...
1 comment
Read more